Here’s how to find your Beachhead Market in 3 Steps
What I learned in startup marketing is that many startups spend a lot of their time on lead generation and funnel building before they understand their market in detail. Positioning …
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Tech Markets: Urgency Will Change Today’s AR Vision into Tomorrow’s AR Reality
New technologies often follow a common course, starting with initial hype followed by a longer phase of sideways movement, then finally a breakthrough. We see this development in technologies such …
How Augmented Reality Drives the Internet of Things
It is a pretty familiar scene, that of the classic morning routine of the future. A person wakes up, gets out of bed, and walks over to their window. As …