Hey there, Welcome to my page. I am Dirk, a B2B Rockstar Marketer helping tech startups to build desirable SaaS brands and products—from zero to hero by turning today’s vision into tomorrow’s reality. Why Rockstar Marketer? Well, I love performing great music with my e-guitar and rockin’ the stage as much as I love marketing. Creating music that people love is like building brand and growth.
“Different is better than better” is my credo and defines my go-to-market strategies. I am the author of an Augmented Reality Marketing book and creator of the Tech Circle community.
As CMO at RE’FLEKT, I built the No. 1 Enterprise AR startup brand. In my role as Director SaaS Products for Elon Musk’s Hyperloop project, I helped to build the SaaS products from scratch. In my role as Communications Manager, I helped the aviation startup SkyWork to grow from 30 to 200+ in less than 18 months.
I am a Marketing leader trained in Silicon Valley and in the European startup hotspots Barcelona and Munich. I love to simplify brand and growth frameworks from successful companies and build a scalable marketing stage. Check out my presentation from the G2 Reach conference about how to use your brand as a demand accelerator or read my blog articles about Andressen Horowitz and Superhuman.
My current mission:
I am the Chief Marketing Officer at RE’FLEKT where I turned the work augmentation platform into the No. 1 Enterprise AR startup (ABI Research) recognized as “best-in-class”. My team over-achieved the marketing revenue goals by 150% on average in the last two years by driving the fastest-growing use cases for our products. We turned a sales-led top-down model into a product-led strategy and increased marketing contribution with 300% more product trials resulting in 3x revenue growth and 30% fewer support requests.