B2B Brand & Growth

Product Experience Growth Marketing

Hey, I'm Dirk, a B2B Brand & Growth leader helping startups to build desirable SaaS products and brands with Product Experience Marketing.

My mission is to take technology from today's vision into tomorrow's reality. Here I write articles and tell brand and growth stories.

Product Experience Growth Marketing

Articles

Build a Guided Onboarding Experience for Brand and Growth with Superhuman

Build a media strategy like Andreessen Horowitz

body of water during sunset

A simple 3-Step Plan to bridge the Product-Marketing Gap

Silicon Valley Marketing

The Content-User Fit Model – A Guide for B2B Marketers

landscape photography of mountains

Brand as a Demand Accelerator

Habit formation for B2B tech adoption

How Habit Loops impact Tech Adoption

5 Steps in the B2B Buyers Journey and Why the Brand is the Differentiator

Here’s how to find your Beachhead Market in 3 Steps

Tech Markets: Urgency Will Change Today’s AR Vision into Tomorrow’s AR Reality

Don’t Be Afraid to Make Mistakes – Learning From Failure

5 Reasons Why Silicon Valley’s ‘Learn & Share’ Mindset Makes a Difference

Marketing Crisis Tunnel

10 Marketing tactics to navigate a startup through uncertain times

How Augmented Reality Drives the Internet of Things

10 Podcast Episodes for Startup Marketers

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