B2B Brand & Growth

Brand and Growth for B2B Tech Startups

I'm Dirk Schart, Brand & Growth leader helping tech companies to build desirable products and bring them to market—from zero to hero by turning today's vision into tomorrow's reality.

"Different is better than better" is my credo and defines my go-to-market strategies. I am the author of an Augmented Reality Marketing book and creator of the Tech Circle community.

Brand and Growth for B2B Tech Startups

Articles

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The 3 Go-to-Market Highway Lanes: Marketing-led, Product-led, Sales-led

Technology Adoption in the SaaS Go-to-Market

How to Solve the 5 Adoption Challenges in the Tech & SaaS Go-To-Market Process

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Brand Marketing for B2B SaaS Startups

Product Experience Brand and Growth Marketing

The 5 Stars Product Experience Brand and Growth Framework

Build a Guided Onboarding Experience for Brand and Growth with Superhuman

Build a media strategy like Andreessen Horowitz

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A simple 3-Step Plan to bridge the Product-Marketing Gap

Silicon Valley Marketing

The Content-User Fit Model – A Guide for B2B Marketers

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Brand as a Demand Accelerator

Habit formation for B2B tech adoption

How Habit Loops impact Tech Adoption

5 Steps in the B2B Buyers Journey and Why the Brand is the Differentiator

Here’s how to find your Beachhead Market in 3 Steps

Tech Markets: Urgency Will Change Today’s AR Vision into Tomorrow’s AR Reality

Don’t Be Afraid to Make Mistakes – Learning From Failure

5 Reasons Why Silicon Valley’s ‘Learn & Share’ Mindset Makes a Difference

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