B2B Brand & Growth
In this article, we talk about Superhuman. Superhuman is a US-based startup that built an email client—in their own words “the fastest email experience ever made”. Superhuman is a great …
Today, we have a look at Andreessen Horowitz’s (A16Z) media strategy. Yes, we learn from an investor how to build a media and PR strategy for brand and growth. A16Z …
Every day, writers and reporters create tons of content. Only a fraction of it has a real impact. Often it is because the content does not fit the problem/ solution …
Whether in B2B or in B2C–we always want to understand better how our buyers and users make their decisions. One of my main observations during the pandemic is that due …
An Interview with German Accelerator mentor Dirk Schart, CMO and President U.S. of RE’FLEKT, on the importance of establishing a culture in Germany where failure is okay This article was …
I always need fresh input — whether it is from books, articles or podcasts. Especially others sharing their learning (and failures) is a great source to grow. Instead of sharing …