The Content-User Fit Model – A Guide for B2B Marketers
Every day, writers and reporters create tons of content. Only a fraction of it has a real impact. Often it is because the content does not fit the problem/ solution …
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5 Steps in the B2B Buyers Journey and Why the Brand is the Differentiator
Whether in B2B or in B2C–we always want to understand better how our buyers and users make their decisions. One of my main observations during the pandemic is that due …
Don’t Be Afraid to Make Mistakes – Learning From Failure
An Interview with German Accelerator mentor Dirk Schart, CMO and President U.S. of RE’FLEKT, on the importance of establishing a culture in Germany where failure is okay This article was …
10 Podcast Episodes for Startup Marketers
I always need fresh input — whether it is from books, articles or podcasts. Especially others sharing their learning (and failures) is a great source to grow. Instead of sharing …