The 3 Go-to-Market Highway Lanes: Marketing-led, Product-led, Sales-led
Do you always stay in one lane when driving on the highway (freeway for us Californians) or do you use two or even three lanes? Right, let’s use all of …
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Build a Guided Onboarding Experience for Brand and Growth with Superhuman
In this article, we talk about Superhuman. Superhuman is a US-based startup that built an email client—in their own words “the fastest email experience ever made”. Superhuman is a great …
Build a media strategy like Andreessen Horowitz
Today, we have a look at Andreessen Horowitz’s (A16Z) media strategy. Yes, we learn from an investor how to build a media and PR strategy for brand and growth. A16Z …
The Content-User Fit Model – A Guide for B2B Marketers
Every day, writers and reporters create tons of content. Only a fraction of it has a real impact. Often it is because the content does not fit the problem/ solution …
5 Steps in the B2B Buyers Journey and Why the Brand is the Differentiator
Whether in B2B or in B2C–we always want to understand better how our buyers and users make their decisions. One of my main observations during the pandemic is that due …
Don’t Be Afraid to Make Mistakes – Learning From Failure
An Interview with German Accelerator mentor Dirk Schart, CMO and President U.S. of RE’FLEKT, on the importance of establishing a culture in Germany where failure is okay This article was …
10 Podcast Episodes for Startup Marketers
I always need fresh input — whether it is from books, articles or podcasts. Especially others sharing their learning (and failures) is a great source to grow. Instead of sharing …