Here’s how to find your Beachhead Market in 3 Steps
What I learned in startup marketing is that many startups spend a lot of their time on lead generation and funnel building before they understand their market in detail. Positioning …
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10 Marketing tactics to navigate a startup through uncertain times
We are in a global crisis situation that presents us with many challenges—in the personal as well as in the professional environment. As startup people and founders, we are practically …