In startups, we regularly talk about the importance of alignment between sales and marketing. But what about product and marketing? That is usually taken for granted. A few hyper-growth companies …
I’ve seen a lot of startups developing products with emerging technologies struggling with tech adoption and user activation. A pattern of questions always comes up: How can we show the …
What I learned in startup marketing is that many startups spend a lot of their time on lead generation and funnel building before they understand their market in detail. Positioning …
We are in a global crisis situation that presents us with many challenges—in the personal as well as in the professional environment. As startup people and founders, we are practically …