Brand Marketing for B2B SaaS Startups
Brand marketing encompasses a variety of different strategies and activities. Startup founders and teams are often overwhelmed and don’t know where to begin. I know myself how challenging it can …
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The 5 Stars Product Experience Brand and Growth Framework
This article is an excerpt from the Product Experience Marketing page and describes the 5 Stars of the Brand & Growth Framework. Here you can find the complete overview of …
Build a Guided Onboarding Experience for Brand and Growth with Superhuman
In this article, we talk about Superhuman. Superhuman is a US-based startup that built an email client—in their own words “the fastest email experience ever made”. Superhuman is a great …
Build a media strategy like Andreessen Horowitz
Today, we have a look at Andreessen Horowitz’s (A16Z) media strategy. Yes, we learn from an investor how to build a media and PR strategy for brand and growth. A16Z …
A simple 3-Step Plan to bridge the Product-Marketing Gap
In startups, we regularly talk about the importance of alignment between sales and marketing. But what about product and marketing? That is usually taken for granted. A few hyper-growth companies …
The Content-User Fit Model – A Guide for B2B Marketers
Every day, writers and reporters create tons of content. Only a fraction of it has a real impact. Often it is because the content does not fit the problem/ solution …
Brand as a Demand Accelerator
This presentation and video are from my talk at 2020 G2 Reach conference in San Francisco. It shows how startups can use their brand as a demand accelerator. A great …
How Habit Loops impact Tech Adoption
I’ve seen a lot of startups developing products with emerging technologies struggling with tech adoption and user activation. A pattern of questions always comes up: How can we show the …
5 Steps in the B2B Buyers Journey and Why the Brand is the Differentiator
Whether in B2B or in B2C–we always want to understand better how our buyers and users make their decisions. One of my main observations during the pandemic is that due …
Here’s how to find your Beachhead Market in 3 Steps
What I learned in startup marketing is that many startups spend a lot of their time on lead generation and funnel building before they understand their market in detail. Positioning …