5 Steps in the B2B Buyers Journey and Why the Brand is the Differentiator
Whether in B2B or in B2C–we always want to understand better how our buyers and users make their decisions. One of my main observations during the pandemic is that due …
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Here’s how to find your Beachhead Market in 3 Steps
What I learned in startup marketing is that many startups spend a lot of their time on lead generation and funnel building before they understand their market in detail. Positioning …
Tech Markets: Urgency Will Change Today’s AR Vision into Tomorrow’s AR Reality
New technologies often follow a common course, starting with initial hype followed by a longer phase of sideways movement, then finally a breakthrough. We see this development in technologies such …
Don’t Be Afraid to Make Mistakes – Learning From Failure
An Interview with German Accelerator mentor Dirk Schart, CMO and President U.S. of RE’FLEKT, on the importance of establishing a culture in Germany where failure is okay This article was …
5 Reasons Why Silicon Valley’s ‘Learn & Share’ Mindset Makes a Difference
How can you get access to almost unlimited knowledge? Why is it essential to meet founders who have done it before? What is that mindset thing everyone is talking about in the …
10 Marketing tactics to navigate a startup through uncertain times
We are in a global crisis situation that presents us with many challenges—in the personal as well as in the professional environment. As startup people and founders, we are practically …
10 Podcast Episodes for Startup Marketers
I always need fresh input — whether it is from books, articles or podcasts. Especially others sharing their learning (and failures) is a great source to grow. Instead of sharing …