Build a media strategy like Andreessen Horowitz
Early-growth phase startups are on a growth journey while turning a lot of gears at the same time. In the “Learn Growth Series”, I simplify successful models and frameworks of …
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A simple 3-Step Plan to bridge the Product-Marketing Gap
In startups, we regularly talk about the importance of alignment between sales and marketing. But what about product and marketing? That is usually taken for granted. A few hyper-growth companies …
The Content-User Fit Model – A Guide for B2B Marketers
Every day, writers and reporters create tons of content. Only a fraction of it has a real impact. Often it is because the content does not fit the problem/ solution …
How Habit Loops impact Tech Adoption
I’ve seen a lot of startups developing products with emerging technologies struggling with tech adoption and user activation. A pattern of questions always comes up: How can we show the …
5 Steps in the B2B Buyers Journey and Why the Brand is the Differentiator
Whether in B2B or in B2C–we always want to understand better how our buyers and users make their decisions. One of my main observations during the pandemic is that due …
Here’s how to find your Beachhead Market in 3 Steps
What I learned in startup marketing is that many startups spend a lot of their time on lead generation and funnel building before they understand their market in detail. Positioning …
Tech Markets: Urgency Will Change Today’s AR Vision into Tomorrow’s AR Reality
New technologies often follow a common course, starting with initial hype followed by a longer phase of sideways movement, then finally a breakthrough. We see this development in technologies such …
Don’t Be Afraid to Make Mistakes – Learning From Failure
An Interview with German Accelerator mentor Dirk Schart, CMO and President U.S. of RE’FLEKT, on the importance of establishing a culture in Germany where failure is okay This article was …
5 Reasons Why Silicon Valley’s ‘Learn & Share’ Mindset Makes a Difference
How can you get access to almost unlimited knowledge? Why is it essential to meet founders who have done it before? What is that mindset thing everyone is talking about in the …
10 Marketing tactics to navigate a startup through uncertain times
We are in a global crisis situation that presents us with many challenges—in the personal as well as in the professional environment. As startup people and founders, we are practically …