B2B Brand & Growth
On the road to transforming startups and products into businesses, there are a number of roadblocks. One of them regularly leads to failure or at least to growth being slowed …
Brand marketing encompasses a variety of different strategies and activities. Startup founders and teams are often overwhelmed and don’t know where to begin. I know myself how challenging it can …
This article is an excerpt from the Product Experience Marketing page and describes the 5 Stars of the Brand & Growth Framework. Here you can find the complete overview of …
In this article, we talk about Superhuman. Superhuman is a US-based startup that built an email client—in their own words “the fastest email experience ever made”. Superhuman is a great …
Today, we have a look at Andreessen Horowitz’s (A16Z) media strategy. Yes, we learn from an investor how to build a media and PR strategy for brand and growth. A16Z …
In startups, we regularly talk about the importance of alignment between sales and marketing. But what about product and marketing? That is usually taken for granted. A few hyper-growth companies …
Every day, writers and reporters create tons of content. Only a fraction of it has a real impact. Often it is because the content does not fit the problem/ solution …
This presentation and video are from my talk at 2020 G2 Reach conference in San Francisco. It shows how startups can use their brand as a demand accelerator. A great …
I’ve seen a lot of startups developing products with emerging technologies struggling with tech adoption and user activation. A pattern of questions always comes up: How can we show the …
Whether in B2B or in B2C–we always want to understand better how our buyers and users make their decisions. One of my main observations during the pandemic is that due …