This article is co-written by Viktor Sinzig (Director Customer Success & Program Management at OSARO, former VP CS at REFLEKT)…
Do you always stay in one lane when driving on the highway (freeway for us Californians) or do you use…
On the road to transforming startups and products into businesses, there are a number of roadblocks. One of them regularly…
Brand marketing encompasses a variety of different strategies and activities. Startup founders and teams are often overwhelmed and don’t know…
Product Experience Brand & Growth Framework The Product Experience Brand & Growth Framework helps startups to focus on leveraging the…
In this article, we talk about Superhuman. Superhuman is a US-based startup that built an email client—in their own words…
Today, we have a look at Andreessen Horowitz’s (A16Z) media strategy. Yes, we learn from an investor how to build…
In startups, we regularly talk about the importance of alignment between sales and marketing. But what about product and marketing?…
Every day, writers and reporters create tons of content. Only a fraction of it has a real impact. Often it…
This presentation and video are from my talk at 2020 G2 Reach conference in San Francisco. It shows how startups…
Image credits: @tomertu I’ve seen a lot of startups developing products with emerging technologies struggling with tech adoption and user…
Whether in B2B or in B2C–we always want to understand better how our buyers and users make their decisions. One…
What I learned in startup marketing is that many startups spend a lot of their time on lead generation and…
New technologies often follow a common course, starting with initial hype followed by a longer phase of sideways movement, then…
An Interview with German Accelerator mentor Dirk Schart, CMO and President U.S. of RE’FLEKT, on the importance of establishing a…
How can you get access to almost unlimited knowledge? Why is it essential to meet founders who have done it before? What…
Image Credit: Loti Media We are in a global crisis situation that presents us with many challenges—in the personal as…
I always need fresh input — whether it is from books, articles or podcasts. Especially others sharing their learning (and…